Bachelor of Communication (Hons) in Media and Communication Studies

The Media and Communication Studies (Honours) programme at Beijing Normal University – Hong Kong Baptist University United International College aims to provide our students with a rigorous curriculum grounded in media literacy and communication, training them in both critical theories and creative abilities in a world of media convergence.

In The Media and Communication Studies (Honours) programme at Beijing Normal University – Hong Kong Baptist University United International College, our students study media theories and practices in and outside of China, and critically analyze the role of media within multiple contexts and levels. Through comparison and contrast of real-world examples, we prepare students with a grounded knowledge of the fast-changing media industry and society in China and globally. The key fields of study in MCOM include Chinese media, media law and history, the global media landscape, and critical cultural studies.

To achieve a balanced curriculum between critical theories and skills training, our programme also keeps alive core courses in writing, reporting, and editing as well as digital technologies in broadcast and documentary filmmaking to cultivate both the brains and hands of a future generation of media leaders.

Also, MCOM courses follow these Programme Intended Learning Outcomes (PILOs):

  • Develop solid writing competence in reporting breaking, feature, and investigative news stories in print and multimedia formats within a set time frame (deadline), according to professional standards.
  • Demonstrate sound knowledge of theories and practices in one or more of following media industries: newspaper/magazine, radio, television, documentary film, and digital media.
  • Acquire interdisciplinary perspectives of communication and media studies, as well as distinguishing Western and Chinese societies and histories, that enable a critical understanding of global media.
  • Apply theoretical concepts and critical reasoning in understanding and analysing contemporary issues of media and communication.
  • Produce in-depth news reports and/or analytical essays on an independent topic of social significance by conducting first-hand investigation and research.
  • Gain working knowledge of the evolving techniques and innovative approaches to digital journalism and media production.

Quick Facts

  
Duration: 4 years
Starting in: September
Application Deadline: 15th of May
Tuition Fee: ¥ 100,000 per annum
Location: Zhuhai, China

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"My name is Alea and I am a degree-seeking student from the USA. I chose UIC for the opportunity it presented to study Chinese language and culture. Thus far, UIC has been a very beneficial and memorable experience. I have made several great friends and love my Chinese roommate who has been very supportive in helping me adjust to life as a UICer. I enjoyed several of my classes and met faculty and students from around the globe. UIC has really given me a unique perspective and, as a foreigner studying in China, has opened my eyes to the numerous possibilities that an opportunity such as this presents."

Alea Gardner || student from the U.S.A.

Why study with us?

Leading Liberal Arts Education

UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Skills You Can Use

UIC's education encourages a high level of student-teacher interaction, mentorship and collaboration. The College is committed to advancing the internationalisation of Chinese higher education and takes the lead in implementing Whole Person Education and Four-Point Education.

Great Environment

UIC is located in Zhuhai, China, a beautiful and costal city, Zhuhai is one of China's Special Economic Zones. Zhuhai is very close to Macao, Hong Kong and some of the big cities of Guangdong province.

1.Recruitment Requirements:

UIC welcomes international students from all over the world. The home countries should have diplomatic relationship with China.

UIC recruits international students who are foreign passport holders and above 18 years old.

As X1 study visa opening for application, for 2023 UIC recruits on site students who can secure their visa and enter into China. We may accept late arrival students, but generally speaking, UIC accepts the students can study on site.

2.Admission format:

UIC is adopting rolling admission, first come first serve

UIC will give international students feedback within two weeks if an interview is needed.

3.Scholarships:

UIC offers limited full entrance (100,000 RMB), 30% entrance scholarship (30,000 RMB) and government scholarships (10,000 RMB) for 2023 intake. Scholarship distribution is also first come, first serve. For academic performance, full entrance scholarship holders need to be A or A+ students, 30% entrance scholarship holders need to be B or B above students. The college will have the final decision for distribution.

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