BBA (Hons) in Public Relations and Advertising

The Public Relations and Advertising program from Beijing Normal University – Hong Kong Baptist University United International College is taught by teachers globally, who possess rich industry experience and strong theoretical knowledge.

The teacher team has been awarded media-related Doctor of Philosophy from famous universities around the world, such as the United States, Malaysia, Hong Kong, Macao, China, etc. In order to cultivate contemporary talents of public relations and advertising fields in the new era of integrated media, PRA conducts systematic learning of communication, advertising, public relations and other theoretical knowledge, combined with practical activities, such as competitions and internships.

Through this way, Public Relations and Advertising students from Beijing Normal University – Hong Kong Baptist University United International College can master the communication laws of traditional media and new media, and students can flexibly use the theory and method of communication in front of the line. Also, they can have the ability of research, planning, and creativity.

Teaching Characteristics

  • Liberal Arts Education: students will comprehensively learn professional knowledge of public relations and advertising to possess interdisciplinary learning and application ability.
  • International Vision: the international team of teachers brings students international cutting-edge academic training and way of thinking.
  • Pragmatic Innovation: this major is rooted in Guangdong, Hong Kong and Macao, focusing on serving the actual brand communication needs of surrounding enterprises and institutions through Industry University research cooperation, so that students can learn, trial error, and grow in actual combat.

Quick Facts

  
Duration: 4 years
Starting in: September
Application Deadline: 15th of May
Tuition Fee: ¥ 100,000 per annum
Location: Zhuhai, China

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"My name is Alea and I am a degree-seeking student from the USA. I chose UIC for the opportunity it presented to study Chinese language and culture. Thus far, UIC has been a very beneficial and memorable experience. I have made several great friends and love my Chinese roommate who has been very supportive in helping me adjust to life as a UICer. I enjoyed several of my classes and met faculty and students from around the globe. UIC has really given me a unique perspective and, as a foreigner studying in China, has opened my eyes to the numerous possibilities that an opportunity such as this presents."

Alea Gardner || student from the U.S.A.

Why study with us?

Leading Liberal Arts Education

UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Skills You Can Use

UIC's education encourages a high level of student-teacher interaction, mentorship and collaboration. The College is committed to advancing the internationalisation of Chinese higher education and takes the lead in implementing Whole Person Education and Four-Point Education.

Great Environment

UIC is located in Zhuhai, China, a beautiful and costal city, Zhuhai is one of China's Special Economic Zones. Zhuhai is very close to Macao, Hong Kong and some of the big cities of Guangdong province.

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