BBA (Hons) in Marketing Management

The Marketing Management (Hons) programme at Beijing Normal University – Hong Kong Baptist University United International College helps develop students’ marketing and strategic competencies, in preparing them to be competitive and proficient marketing professionals in the global environment.

Students will learn important and up-to-date marketing knowledge, gain practical experience and sharpen their business acumen through various industry and academic activities.

The general educational objectives of the Marketing Management (Hons) programme at Beijing Normal University – Hong Kong Baptist University United International College are to enable students to benefit from a broad-based education as they pursue a business education with a specialisation in Marketing Management.

Accordingly, students will be required to study a range of general education, business and marketing courses to achieve a balanced liberal arts and business education.

This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. Business courses focus on the knowledge and skills expected of today’s business and business leaders and marketing management courses provide an emphasis in the major specialism.

Research Opportunities

We work towards producing impactful research and transferable knowledge in the marketing discipline. Our research spans many domains in the areas of marketing management and consumer behavior. We have conducted and published research about digital advertising, electronic consumer behavior, social media marketing, branding, among other marketing topics.