BBA (Hons) in Culture, Creativity and Management

The general aim of the Culture, Creativity and Management (Hons) programme at Beijing Normal University – Hong Kong Baptist University United International College is to equip students with a solid foundation in the principles of managing cultural capital.

The Culture, Creativity and Management (Hons) graduates from Beijing Normal University – Hong Kong Baptist University United International College are in a strong position to gain employment with private and public organizations in greater China or abroad.

They may be employed by government agencies, public cultural institutions, cultural enterprises, heritage management organizations, consulting companies, and private and public corporations with regards to culture and creativity management.

After four years of education and training, graduates are also favored by the top universities in China and abroad when they choose to continue their studies.

Approaches of study include:

  1. an awareness of the increasing globalization of cultural management in the context of art and creativity, as well as in the contemporary social, political and economic environment;
  2. an in-depth understanding of business ethics and good corporate governance;
  3. information technology skills to adapt to today’s business world;
  4. a deeper understanding of the core principles of management, with particular emphasis on knowledge of the cultural industries;
  5. basic knowledge of the main areas of study in the cultural and creative industries;
  6. knowledge of the cultural industry market and basic elements of business administration;
  7. study of basic policy, development and management decisions, and capital investment decisions;
  8. how to evaluate cultural industry programs or organizations for development or renewal

Quick Facts

  
Duration: 4 years
Starting in: September
Application Deadline: 15th of May
Tuition Fee: ¥ 100,000 per annum
Location: Zhuhai, China

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“My name is So Jung and I’m a degree-seeking student from South Korea.
At UIC, I can learn Chinese and English at the same time so it’s good chance to improve language skills. While get along with many international students, I could broaden sights and experience other different cultures. With many activities for students, I could get lots of precious memories.”

So Jung Bae || Culture, Creativity and Management student from South Korea

Why study with us?

Leading Liberal Arts Education

UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Skills You Can Use

UIC's education encourages a high level of student-teacher interaction, mentorship and collaboration. The College is committed to advancing the internationalisation of Chinese higher education and takes the lead in implementing Whole Person Education and Four-Point Education.

Great Environment

UIC is located in Zhuhai, China, a beautiful and costal city, Zhuhai is one of China's Special Economic Zones. Zhuhai is very close to Macao, Hong Kong and some of the big cities of Guangdong province.

1.Recruitment Requirements:

UIC welcomes international students from all over the world. The home countries should have diplomatic relationship with China.

UIC recruits international students who are foreign passport holders and above 18 years old.

As X1 study visa opening for application, for 2023 UIC recruits on site students who can secure their visa and enter into China. We may accept late arrival students, but generally speaking, UIC accepts the students can study on site.

2.Admission format:

UIC is adopting rolling admission, first come first serve

UIC will give international students feedback within two weeks if an interview is needed.

3.Scholarships:

UIC offers limited full entrance (100,000 RMB), 30% entrance scholarship (30,000 RMB) and government scholarships (10,000 RMB) for 2023 intake. Scholarship distribution is also first come, first serve. For academic performance, full entrance scholarship holders need to be A or A+ students, 30% entrance scholarship holders need to be B or B above students. The college will have the final decision for distribution.

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